Email Marketing remains one of the most effective methods of reaching customers to date. If done right, it is one of the few marketing channels that creates a more personal connection to your customers and allows you to understand your customer base by analyzing email subscription trends amongst customers. Not to mention that marketing through emails is completely free of cost and if it is properly executed it may prove to be extremely beneficial to your business.
A few tactics that you can incorporate into your marketing strategy to start getting better results and a more positive response from your customers are:
Compelling subject lines
Subject lines are extremely important components of email marketing. If a subject line is interesting, people are more likely to open and read your email, on the other hand, if the subject of your email is not one that piques the interest of your customer, it is likely to be left unread. Compelling subject lines are those that are clear, short and creative, such as those that are phrased as questions and not simple statements.
Personalize your emails
Personalizing your emails can make a world of a difference in terms of how your customers see your business. This is a simple step to make them feel more connected to your brand and increase customer value. People tend to be more loyal to brands that make them feel important and valued which in turn increases the possibility of them advocating your business and bringing in prospective customers. One way that you can personalize your emails is by referring to your customers by name instead of sending out emails that are explicitly email blasts.
Segment your customer base
It is important to understand your customer base In order to improve your business and introduce products and services that may elicit a positive response primarily from existing customers. Once you have spent adequate time and resources into understanding customers you can divide them into groups based on factors such as age group, gender, time zone, and ethnicity. Doing so helps you send targeted emails to specific groups of customers in order to get better responses.
Use the right time to send out emails
Most successful businesses that use email marketing properly time their email blasts so that they may get a maximum open rate and generate traffic. Without properly timing your emails, your campaign may not receive the optimal response simply because your email might not reach your customers at a time where they would be able to spend time reading it, instead, it could get lost in their inboxes and end up unread. There is no single time frame that suits all businesses and so, in order to figure out what day and time would prove to be most beneficial to you will have to spend some time to understand and analyze the lifestyles of your customers and when they are most likely to be available.